News

Safety, Quality & Ethical Transparency

Safety, Quality & Ethical Transparency

In today’s global toy market, adherence to recognized toy safety standards isn’t optional — it’s essential. For example, in the U.S., toys for children 12 and under must comply with...

Safety, Quality & Ethical Transparency

In today’s global toy market, adherence to recognized toy safety standards isn’t optional — it’s essential. For example, in the U.S., toys for children 12 and under must comply with...

“From screen-time concerns to prioritizing hands-on, physical play.”

“From screen-time concerns to prioritizing hand...

In recent years, as screen-time usage among children has surged, many parents and educators are re-evaluating the value of traditional, physical play. Analog toys — simple blocks, building sets, puzzles,...

“From screen-time concerns to prioritizing hand...

In recent years, as screen-time usage among children has surged, many parents and educators are re-evaluating the value of traditional, physical play. Analog toys — simple blocks, building sets, puzzles,...

“Focus on STEAM / STEM learning and future-ready education.”

“Focus on STEAM / STEM learning and future-read...

In an era where future job markets demand creativity, technical literacy, and adaptive thinking, STEAM toys — combining science, technology, engineering, arts, and math — are more than just playthings:...

“Focus on STEAM / STEM learning and future-read...

In an era where future job markets demand creativity, technical literacy, and adaptive thinking, STEAM toys — combining science, technology, engineering, arts, and math — are more than just playthings:...

Hybrid “Phygital” Play — Physical + Digital

Hybrid “Phygital” Play — Physical + Digital

Blending physical toys with digital technology, “phygital” educational toys are redefining how children learn and explore. These toys integrate real-world objects with AR (augmented reality), apps, sensors or smart connectivity...

Hybrid “Phygital” Play — Physical + Digital

Blending physical toys with digital technology, “phygital” educational toys are redefining how children learn and explore. These toys integrate real-world objects with AR (augmented reality), apps, sensors or smart connectivity...

Sustainability & Eco-friendly Play

Sustainability & Eco-friendly Play

Choosing eco-friendly toys made from sustainable materials is more than a trend — it is a commitment to children’s health and the planet’s future. Traditional plastic toys often contain harmful...

Sustainability & Eco-friendly Play

Choosing eco-friendly toys made from sustainable materials is more than a trend — it is a commitment to children’s health and the planet’s future. Traditional plastic toys often contain harmful...

Why Educational Toys Matter: More Than Just Play

Why Educational Toys Matter: More Than Just Play

Play is not just fun — especially when it comes to educational toys. Thoughtfully chosen toys support a child’s growth in many critical ways: cognitive skills, focus, motor skills, creativity,...

Why Educational Toys Matter: More Than Just Play

Play is not just fun — especially when it comes to educational toys. Thoughtfully chosen toys support a child’s growth in many critical ways: cognitive skills, focus, motor skills, creativity,...